Lassig

We offer high-quality, sustainable and innovative products for the whole family. With our brand we show that creativity and lifestyle are compatible with sustainability and responsibility.

It all began in 2006, with a diaper bag that was not only fashionable, but multifunctional and sustainable. This was the starting signal for LÄSSIG. Founded in the Hessian town of Babenhausen, we as a family business, pursue the goal of combining profitability, humanity and sustainability, in the best possible way.
What started with a simple idea has now become a colorful world that we have created – step by step as a team. With high-quality, sustainable, stylish and functional fashion and lifestyle products for babies, children and parents, we meet the demands of modern families in over 50 countries.

Every living being on our planet is important and valuable, as are our natural resources. That is why a mindful, respectful approach to humans, animals and nature, is a matter of course for us. The actions of the entire LÄSSIG team are characterized by social as well as ecological responsibility and great passion: Together we want to produce quality, Eco styles that families can enjoy for a long time. We Care.